137.4 Million Consumers Plan to Shop Thanksgiving Weekend
An estimated 137.4 million consumers are planning to shop Thanksgiving weekend, according to a study by The National Retail Federation.
These numbers, which cover Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, are up 58.7 percent, or 135.8 million people from last year.
“Black Friday remains one of the busiest shopping days of the year, with Americans planning to take advantage of aggressive in-store and digital promotions over the entire holiday weekend,” said NRF President and CEO Matthew Shay in a statement. “Retailers know consumers are spreading out their holiday budgets to shop throughout the season. While there’s no doubt of the incredible promotions offered during the weekend, the holiday shopping season is long and consumers will look for and expect great deals down to the very last minute.”
— NRFnews (@NRFnews) November 23, 2016