Gaithersburg-Germantown Chamber Hosts BIG Data! Seminar
The Gaithersburg-Germantown Chamber of Commerce (GGCC) held its BIG Data for Business! Seminar sponsored by Johns Hopkins University Montgomery County Campus & M&T Bank on Tuesday, April 4.
Business owners, entrepreneurs, college students and others gathered to learn how to use data. This seminar was designed to assist companies plan and implement big data initiatives.
Attendees learned that big data is “truly big” and changing the business world. We had the opportunity to explore and learn what big data is, how to gather it, the impact it can have on your product and/or service, in your marketing or target marketing efforts and more. The amount of data out there is incredible, and it just keeps growing. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic conception.
Our keynote speaker was data specialist Alton Henley, Sr. Program Director at Montgomery College, Workforce Development & Continuing Education. Our data panelists included: Paul Chon, Aver Analytics; Kris Hawley, 270net Technologies; and Ellen Coren, Chesapeake Public Strategies.
It was suggested that all companies need to analyze their data and its potential to create value if they want to compete. Knowledge of data then informs the creation of new service offerings and the design of future products.
“Numbers don’t lie,” said Chon. And he suggested that we should make better use of the information that flows through our organizations every day.
The GGCC is active in providing business-to-business networking opportunities throughout the year: a collective voice in local, regional, and state legislative affairs, professional development opportunities and other services that enhance the business environment.
The GGCC is located at 910 Clopper Road, Suite 205N, Gaithersburg, MD. To learn more about the GGCC visit us at www.ggchamber.org.
Find us on Facebook at: http://www.facebook.com/pages/Gaithersburg-Germantown-Chamber-of-Commerce/64339954570. Or on Twitter at: @GGCCNEWS.