Your Success is Our Business by Laura Rowles View All Posts

photo of Laura Rowles at GGCC

About Your Success is Our Business by Laura Rowles

Laura Rowles is the Director of Events & Marketing for the Gaithersburg-Germantown Chamber of Commerce (GGCC) serving almost 400 members by hosting over 30 networking events each year, as well as providing educational seminars and special events. The Chamber hosts numerous events each year including: breakfasts, lunches, after-five’s, ribbon cuttings... Read more

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photo kickoff of business campaign

GGCC “Increase Your Business Strength” Campaign (Photo)

Montgomery County Executive Isiah Leggett & Montgomery County Department of Economic Development (DED) Director Steve Silverman joined Gaithersburg-Germantown Chamber (GGCC) Executive Director Marilyn Balcombe and other local chamber and business support organization executives to officially launch the” Increase Your Business Strength” local marketing campaign.

This campaign stems from the DED’s strategic plan to help increase membership in local business organizations. Membership allows business owners to network with one another, develop leads, learn from various seminars and programs offered, and help shape business- friendly public policy.

To support this effort, DED initiated a local marketing campaign in conjunction with nearly 20 local business membership organizations. The main marketing components include PSA’s on some 50 Ride-On buses throughout the County, postcards for distribution, and a dedicated website hosted by DED – MontgomeryBizStrength.com.

photo kickoff of business campaign

Montgomery County Executive Isiah Leggett , Gaithersburg-Germantown Chamber Director of Events & Marketing Laura Rowles, Gaithersburg-Germantown Chamber Executive Director Marilyn Balcombe; Montgomery County Department of Economic Development Director Steve Silverman and Gaithersburg-Germantown Chamber Director of Membership Maxine Chen at the official launch of the County’s “Increase Your Business Strength” local marketing campaign.
(photo taken by Kristina Ellis, Communications Manager, Montgomery County Department of Economic Development)


 
The GGCC is committed to promoting the DED’s initiatives and has developed its own internal marketing campaign stemming from the “Increase Your Business Strength: Join Your Local Chamber of Commerce” idea.

This is a great partnership with the Department of Economic Development. It is in everyone’s best interest to have an engaged business community. Having the DED encourage businesses to join their local Chamber is a great way for the DED to support the local business groups and also help the individual businesses become more involved,” said Marilyn Balcombe, GGCC Executive Director.

The GGCC invites local –small, medium and large- businesses to join the GGCC and “Invest in Your Future: Get Active in the Chamber”. The GGCC can provide the necessary resources for you to better position your company for growth and success.

Membership in the GGCC is a vital investment in your company, your community and yourself. Now your return on investment is greater than ever before thanks to the Chamber’s renewed commitment to specific strategic initiatives and its commitment to increase engagement of all members. The GGCC has played an integral role in defining the Upcounty’s identity. Join us as we create the next level of economic prosperity in our community.

Benefits of joining the GGCC include: networking, visibility, member-to-member discount program, reputation, opportunity, communications and we are your voice with legislative and economic development issues.

To learn more about the GGCC, visit us at www.ggchamber.org or call us at 301.840.1400.

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Laura Rowles

About Laura Rowles

Laura is the Director of Events & Marketing for the Gaithersburg-Germantown Chamber of Commerce – a member-based organization of businesses that have joined together for the purpose of promoting the civic, commercial and industrial progress in our communities. The area’s economic well-being is a result of the caliber of work that is done by the Chamber. The Chamber has a major impact on business, income and future growth of the area. My position at the Chamber – Director of Events & Marketing – affords me the opportunity to plan quality events for our Members and market the Chamber is a variety of avenues. At the GGCC, we typically have around 30 events each year including: breakfasts, lunches, after-five’s, ribbon cuttings and special events. The consensus is we have high quality events with good energy. In 2012, we had over 2,040 people visit our events. Most our events are free to Members so securing sponsorships for all events. Additionally, I am responsible for planning networking, overseeing the budget and marketing of all events in order to make them successful. Lastly, I coordinate all marketing and communication efforts of the GGCC including weekly email blasts, its quarterly newsletter, all social media platforms, media relations and community outreach.

Laura authors the blog Your Success is Our Business on MyMCMedia.

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