A Nike Unite store will open this year in downtown Silver Spring at 910 Ellsworth Drive, the former location of DSW.
The store will open “sometime this year,” an on-site worker confirmed Monday, according to the Source of the Spring report. The worker noted a location opened recently in Fairfax, Va.
Nike Unite, the fourth of Nike’s retail concepts, aims to make local residents of a community feel represented, connecting one another through sport.
“Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit,” the company wrote on their website. Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space.”
Each store will be reflective of the community it resides in, from the products sold, to the in-store design.
“The products in each Nike Unite door are also reflective of what the community is interested in: locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings,” the company continued. “Additionally, Nike Unite doors reflect Nike’s commitment to hiring people who live in the local community.”
