Your Success is Our Business by Laura Rowles View All Posts

photo of Laura Rowles at GGCC

About Your Success is Our Business by Laura Rowles

Laura Rowles is the Director of Events & Marketing for the Gaithersburg-Germantown Chamber of Commerce (GGCC) serving almost 400 members by hosting over 30 networking events each year, as well as providing educational seminars and special events. The Chamber hosts numerous events each year including: breakfasts, lunches, after-five’s, ribbon cuttings... Read more

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Gaithersburg-Germantown Chamber Launches New Marketing Video

Did you know that the YouTube platform is in over 88 countries? Six out of ten people prefer online video platforms to live television. And by 2025, half of viewers under 32 will not subscribe to a pay-TV service. Astonishing right?

YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. As of September 2018, there are 1.9 billion monthly active YouTube users and 5 billion videos are watched per day, according to Omnicore.

Instagram reports it now has more than 800 million monthly active users and many experts believe it could reach one billion by the end of 2018. That’s more than double the monthly active users of Twitter and over three times as many users on WhatsApp and Facebook Messenger.

Video marketing is now easy. Video gives you an edge in marketing and there’s the fact that 63 percent of businesses use video content marketing right now.

The Gaithersburg-Germantown Chamber (GGCC), in effort to stay on top of its content marketing, has recently launched its “We Are the Gaithersburg-Germantown Chamber!” video.

We love this video. It is a great cutting-edge way to show the many ways the Chamber of Commerce can help businesses thrive. Not only was it fun to pull together, but the dominance of video marketing will only continue to increase in the next few years. The Chamber needs to be part of that trend.” said Marilyn Balcombe, GGCC President / CEO.

Diode Digital recently found that online video is a 600 percent more effective marketing tool than print and direct mail combined. At the GGCC, we are effective, hence our latest video that demonstrates how the Chamber can “increase the value of your business”.

The Chamber’s Director of Events & Marketing, Laura Rowles, created a storyboard and filmed over 25 of its 420 Chamber Members. Weston Trussell, of Weston Trussell Creative, was instrumental in making the storyboard come to life. Learn more about Weston Trussell Creative at: www.westontrussell.com.

The video concept explains nearly twenty reasons why the Gaithersburg-Germantown Chamber of Commerce, located in Gaithersburg, Maryland, is a vibrant, dynamic organization in Montgomery County.

As we head into our 70th anniversary, we wanted tell the Chamber story; show how we work together with our businesses and community leaders to strengthen the local economy and increase opportunities for our Members.

You can view the “We Are the Gaithersburg-Germantown Chamber!” video on YouTube at: https://youtu.be/nAcRlP4eqhQ; on our Facebook page, on our LinkedIn page; or on our Twitter page.

The GGCC is active in providing business-to-business networking opportunities throughout the year: a collective voice in local, regional, and state legislative affairs, professional development opportunities and other services that enhance the business environment.

 

 

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Laura Rowles

About Laura Rowles

Laura is the Director of Events & Marketing for the Gaithersburg-Germantown Chamber of Commerce - a member-based organization of businesses that have joined together for the purpose of promoting the civic, commercial and industrial progress in our communities. The area's economic well-being is a result of the caliber of work that is done by the Chamber. The Chamber has a major impact on business, income and future growth of the area. My position at the Chamber - Director of Events & Marketing - affords me the opportunity to plan quality events for our Members and market the Chamber is a variety of avenues. At the GGCC, we typically have around 30 events each year including: breakfasts, lunches, after-five's, ribbon cuttings and special events. The consensus is we have high quality events with good energy. In 2012, we had over 2,040 people visit our events. Most our events are free to Members so securing sponsorships for all events. Additionally, I am responsible for planning networking, overseeing the budget and marketing of all events in order to make them successful. Lastly, I coordinate all marketing and communication efforts of the GGCC including weekly email blasts, its quarterly newsletter, all social media platforms, media relations and community outreach. Laura authors the blog Your Success is Our Business on MyMCMedia.

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