More Than 164 Million Consumers Plan to Shop Thanksgiving Weekend

An estimated 164.6 million consumers are planning to shop Thanksgiving weekend, according to a study by The National Retail Federation (NRF) released Nov. 16.

The numbers include those planning to shop on Thanksgiving Day, Black Friday, Small Business Saturday, Sunday, and Cyber Monday. While the survey indicates millions will shop each day, Black Friday will remain the busiest day with 116 million potential shoppers.

The National Retail Federation asked 7,516 consumers about their shopping plans during a survey that was conducted Oct. 29 through Nov. 7.

“Whether it’s heading to the stores after finishing their turkey or going online on Cyber Monday, consumers will be shopping all weekend and retailers will be ready to meet the demand,” said NRF President and CEO Matthew Shay in a statement. “Retail is a vibrant, dynamic and competitive industry, but one thing is certain – consumers are the winners no matter which day or which way they shop.”

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