The Montgomery County Economic Development Corporation (MCEDC) launched a new integrated marketing campaign called “Be Next” that targets women-owned and minority-owned businesses as part of a plan to attract diverse retailers to the “desirable” local market, according to a MCEDC press release.
The year-long marketing campaign, launched on Oct. 11, aims to attract and empower both businesses and individuals to make the county, “the destination for achieving business goals and dreams,” according to the press release.
“Montgomery County is a desirable destination for businesses to thrive and grow,” County Executive Marc Elrich said in the press release. “But to ensure that we are attracting new businesses and growing jobs here in Montgomery, we can’t just sit around and wait for businesses to come to us. We must go aggressively after them.”
The campaign utilizes strategic placement across various digital channels, including national and local broadcast programming, radio, podcasts, social media, and trade publications to reach northeast U.S. markets.
The county will additionally target businesses in the life sciences, technology, real estate, hospitality, and nonprofit industries in Maryland, Virginia and the District of Columbia while also expanding into the Philadelphia, New York, New Jersey and Boston regions.
“We are thrilled to launch this campaign and show businesses of every industry and size that Montgomery County is where they can ‘Be Next’ and thrive,” said Bill Tompkins, President & CEO of MCEDC, in the press release. “We’ve developed an environment where businesses can create something remarkable and revolutionary — and this campaign is designed to highlight the thousands of innovators who have done that and more, and empower those waiting to make a mark.”
Elrich further emphasized his enthusiasm for the new campaign: “With our synergy of talent, vast diversity, great location in relation to our nation’s capital, competitive business incentives and more, we look forward to driving a wave of new business development and promoting economic growth in the county,” he said.
