Archive by Author

The Redskins, Twitter, and When Good Intentions Go Bad

photo redskins field

There’s an old saying that goes: ‘Don’t’ pick a fight with someone who buys ink by the barrel’. Decades ago, that meant you didn’t cross swords with your local newspaper. Today, social media has replaced print as the way to generate power through large followings. The Washington Redskins organization had that large following, but saw […]

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In Praise of DirecTV

The announcement this week of the proposed takeover of DirecTV by AT&T reminded me of one of the great ‘increasing the size of the pie’ business lessons I once learned… not in a classroom, but in a high-rise overlooking LAX. When I worked at PBS, one of my main responsibilities was working with the direct […]

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Kids, Soccer and Where to Find Your Business Opportunities

Have you ever watched a little kids’ soccer game? When they’re first starting out, the kids chase around the ball like some two legged school of fish. It’s hilarious to watch this mass of a dozen kids follow the ball across the field. My youngest son Alexander was very much like this when he first […]

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Why Our ‘Day’ Is Different

photo LDS Temple in Kensington

So what makes OUR ‘Day in the Life’ so special? Unless you’ve been hiding out somewhere, you’ve probably heard that next Tuesday April 22nd marks the 2nd annual ‘A Day in the Life of Montgomery County’. It’s a 24-hour snapshot of the people & places that make Montgomery County Maryland so interesting. We’re encouraging every […]

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Do What You Want… and the (Best) Customers Will Follow

There’s a radio station in Baltimore that doesn’t want their listeners to contact them. No phone calls, no requests, no nothing. In an age of social media connectivity of all kinds, that’s unheard of. Media companies and other consumer-facing organizations are dying to connect with you in every conceivable way: Like Us, Follow Us, Vulcan […]

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Lost Subs, Crowdsourcing & the Promise of Open Government

On May 22, 1968, the nuclear submarine USS Scorpion disappeared without a trace somewhere in the North Atlantic. The U.S. Navy conducted an extensive search based on its last known whereabouts, but with no luck. With no options available, the U.S. government decided to take an unusual approach by ‘crowdsourcing’ the search for the submarine […]

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Content is No Longer King

This past weekend, I was driving around with my five-year-old son and we got to talking about a tune playing on the radio. Making conversation, I asked, “Alexander, what’s your favorite song?” I wasn’t sure a five-year-old would even have an answer, but after a few seconds he said “Radioactive” by Imagine Dragons (and no, […]

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Tower Above a Crowded Field of Competitors

Merlyn Reineke

The other day, I was driving along the Inner Loop near the Connecticut Avenue exit and noticed a car stopped alongside the shoulder. As I got closer, I saw it was actually two vehicles: in front was a Black Mercedes-Benz C300, and behind with its flashers on was a Mercedes SUV. Plastered all over the […]

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Is Social Media a Waste of Money?

Image for Social Media Class at Montgomery Community Media

If you’re an organization of any size, the use of social media to market your products or services is just part of doing business these days. Yet a recent study by the research firm NextStage Evolution of more than 1,700 North American companies showed that MORE THAN HALF of them are so dissatisfied with their […]

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Children & the Future of Television

Have you ever watched a child in front of a TV? I don’t mean the specific shows they view, but HOW they access that content? My two youngest kids are 10 and 4 years old. When I was their age (and yes, we DID have TV that long ago!), there were few TV options so […]

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